turks and caicos EM marketing representación en latam

EM Marketing & Communication has been appointed as the official representative of Turks & Caicos in Latin America, with the goal of strengthening the destination’s presence in key markets across the region. Through innovative strategies and a comprehensive approach, the agency will work to significantly increase the visibility and appeal of Turks & Caicos.

Under the leadership of Elsa Petersen, CEO of the company, EM Marketing & Communication will implement a strategy that combines trade marketing, public relations, digital marketing, and event management to position Turks & Caicos as a top destination for Latin American travelers.

“We are very excited to take on the representation of Turks & Caicos in Latin America. Our mission is to create authentic connections between the destination and travelers in the region, highlighting its natural beauty, exclusivity, and cultural richness. Through innovative campaigns, we aim to promote sustainable and enriching tourism that allows visitors to discover and enjoy the diversity and charm of this Caribbean paradise,” said Elsa Petersen.

In this regard, Trina Adams, Chief Marketing Officer of Experience Turks & Caicos, emphasized: “Having the selected agencies for Latin America, Canada, and the United States on board is an important step in our ongoing efforts to ensure that Turks & Caicos remains the Caribbean’s leading premium destination. In addition to marketing services, they will also carry out public relations efforts on our behalf. I look forward to working closely with these teams in the coming weeks and months.”

Through strategic partnerships, customized campaigns, and disruptive promotional activities, EM’s objective will focus on increasing visitor numbers and consolidating the destination’s identity in key Latin American markets.

With a results-driven approach and deep knowledge of the Latin American market, EM Marketing & Communication embarks on this new phase with a strong commitment to positioning Turks & Caicos as a leading destination in the region, driving its growth and consolidation within the tourism industry.