This year, Antigua and Barbuda has strengthened its position as a leading destination in luxury and sustainability, achieving significant advancements that support its global expansion strategy, with a prominent focus on Latin America. This regional communication strategy was developed in collaboration with EM Marketing & Communication, driving sustained growth in visitors from the region. The Caribbean destination concludes 2024 filled with achievements and looks forward to 2025 with a renewed value proposition.
Key achievements of 2024
Global presence and promotion in Latin America
Antigua and Barbuda continues to bolster its position in the international tourism sector with outstanding participation in global fairs and events. In March 2024, the country’s tourism authorities attended Routes Americas 2024 in Bogotá, Colombia, aiming to consolidate their presence in the Colombian market. During this significant event, EM Marketing & Communication, together with Antigua & Barbuda, hosted an exclusive cocktail event to strengthen relationships with this strategic market. The gathering was attended by the Minister of Tourism, Civil Aviation, Transportation, and Investments, Charles Fernandez, and the Director of Tourism for the Caribbean and Latin America, Charmaine Spencer, who highlighted opportunities for connectivity and regional collaboration.
Throughout the year, Antigua and Barbuda shone at international fairs, including its presence at FIT in Argentina with an exclusive stand showcasing its luxury offerings and commitment to preserving its cultural and natural heritage.
“Be Here” campaign and iconic events
The successful “Be Here” campaign marked a milestone in promoting the destination, integrating boutique hotel openings with an invitation to experience unique events such as Carnival and Restaurant Week, cementing the islands’ cultural and culinary appeal.
International recognition
The designation of Antigua as the host for the Caribbean Travel Marketplace 2025 underscores its regional leadership and its capability to host internationally significant events, highlighting its top-tier tourism infrastructure.
Infrastructure and connectivity advancements
- Barbuda Airport: Opened in October 2024, this new airport facilitates direct access to Barbuda, enhancing the tourist experience.
- V.C. Bird International Airport: The main runway’s expansion and resurfacing, set to be completed in 2025, will significantly boost its operational capacity.
- New cruise terminal at Heritage Quay: Initiated in October 2024, this modern infrastructure will optimize the cruise passenger experience.
Hotel expansion and luxury projects
With developments such as the Nobu Beach Club in Barbuda, renovations at Sandals Resorts properties, and projects like Nikki Beach and One & Only Halfmoon Bay, the destination solidifies its position as the epicenter of luxury tourism in the Caribbean.
2025: a vision centered on Latin America
Looking ahead, Antigua and Barbuda reaffirms its commitment to the region through three main pillars:
- Strengthening connectivity: Boosting direct air routes and improving access from Latin America, leveraging advancements in airport infrastructure.
- Promoting sustainable luxury: Offering experiences that integrate exclusivity and sustainability, balancing development with natural preservation.
- Culture and gastronomy as differentiators: Continuing to highlight cultural events and unique experiences, such as the celebration of 300 years of Nelson’s Dockyard and new eco-tourism attractions.
A destination designed for the discerning traveler
With offerings that combine luxury, authenticity, and environmental commitment, Antigua and Barbuda stands out as a premier Caribbean destination. Its focus on Latin America ensures unforgettable experiences for those seeking paradisiacal beaches, vibrant culture, and world-class hospitality.
Discover more about the destination on its official Instagram account for Latin America: @visiteantiguaybarbuda.