The latamPR Network met in Mexico to discuss the future of Public Relations in Latin America

From October 21 to 23, 2024, latamPR, the leading network of communication agencies in Latin America, held its 6th Meeting in Mexico City, bringing together key industry leaders from across the region. Over three days, the event gathered renowned public relations and communications executives who exchanged insights, discussed trends, and strengthened collaboration in the sector.

The meeting addressed key topics such as artificial intelligence, new research and consulting tools, and digital transformation in communication. Featured speakers included Alejandra Lagunes, an AI consultant, who explored the impact of generative artificial intelligence on decision-making and its social challenges; Marco Herrera, a digital transformation specialist, who presented on how technology is optimizing public relations in the digital age; and Roberto Blanco, Senior Director of Regional External Communications at AstraZeneca, who shared his vision for effective global communication in an increasingly fast-paced environment.

The event included the participation of notable professionals from the region, such as Elsa Petersen from EM (Argentina), Matías Alcalde from BMR (Chile), Adriana Vega and Felipe Forero from Vega & Jaramillo (Colombia), Klara Campos from Klaro Comunicación (Guatemala), Rafael Gárate from Percepción & Imagen (Mexico), and Daniel Laino from Improfit (Uruguay). Elsa Petersen, CEO of EM Marketing in Argentina, emphasized the importance of understanding each agency’s strengths to consolidate latamPR as a network of local experts with regional reach.

The 6th latamPR Meeting represents an important step in integrating and fostering collaboration among agencies across Latin America, reaffirming the network’s commitment to excellence in communication and technological innovation. LATAMPR continues to strengthen its position as a reference platform, offering local communication solutions with a strategic regional focus.

About latamPR:

LatamPR Network is a strategic communication agency network that drives brand competitiveness and success across the Latin American and Caribbean markets. With a local focus and a regional perspective, latamPR Network offers a comprehensive platform to connect brands with key audiences and ensure their relevance in constantly growing markets.

Currently, latamPR Network has a presence in Argentina, Brazil, the UK, Chile, Peru, Colombia, Costa Rica, the Dominican Republic, Ecuador, Guatemala, Mexico, Portugal, Spain, Uruguay, the United States, Panama, and Venezuela. This reach allows its partner agencies to develop effective campaigns tailored to the specific needs of each country, providing a holistic service that combines expertise, innovation, and knowledge of the regional market.

Thanks to the expertise of its member agencies, latamPR Network stands out as a solid platform for brands seeking to expand their influence across the Americas and the Caribbean, supporting their strategic communication development and the building of valuable relationships with their audiences.