As part of its regional expansion strategy, EM Marketing & Communication, an integrated communications agency specializing in tourism marketing and led by Elsa Petersen, is strengthening its presence in the Colombian market with the addition of Laura Bautista as Trade Relations Colombia. Laura Bautista joins the team to bolster the development of the operation in Colombia, which has shown significant growth over the past year. Her arrival underscores the agency’s commitment to reinforcing its presence in one of the most prominent international hubs.
“We are very pleased with Laura’s addition and convinced that new great challenges lie ahead. Having local executives in each country in the region allows us to provide robust support to clients with a better understanding of each culture and market. Laura Bautista has many years of solid experience in tourism and will be responsible for leading operations in areas such as Bogotá, Medellín, Cali, and Bucaramanga, among other major cities in Colombia,” said Elsa Petersen, CEO & Founder of EM Marketing & Communication.
With an outstanding track record of over 40 years in the tourism industry, Petersen leads a multidisciplinary team of professionals in communication, public relations, and digital marketing. Under her leadership, the agency has supported its clients in their expansion throughout Latin American countries such as Brazil, Colombia, Costa Rica, Panama, Chile, Mexico, Ecuador, Guatemala, Peru, the Dominican Republic, Uruguay, and Venezuela. Additionally, over the years, numerous training sessions in tourism service marketing have been developed for agents and operators, focusing on enhancing sales efforts and the effectiveness of teamwork. The agency places a strong emphasis on digital marketing and the use of advanced technology to provide its clients with detailed reports and accurate insights into each of the markets in which they operate.
As members of LATAM PR, EM Marketing & Communication offers tailored perspectives and executions for each destination. Furthermore, their affiliation with the Caribbean Tourism Organization (CTO) enables them to understand and address the challenges and opportunities of the Caribbean market.
About EM Marketing & Communication:
EM Marketing & Communication is an integrated communications agency with exclusive representation in Argentina of the LATAM PR network. Specializing in tourism marketing, it offers communication, public relations, and digital marketing services in various Latin American markets.