Fuente Freepik

The global “Plastic Free July” campaign returns this year, inviting individuals, businesses, and organizations to reduce their consumption of single-use plastics during the month of July. In the tourism sector, this campaign takes on special significance as millions of travelers seek destinations that prioritize sustainability and environmental care. The aim is to raise awareness about plastic pollution and promote sustainable practices that reduce environmental impact. By joining forces, we can decrease the amount of plastic that reaches our oceans, beaches, and ecosystems.

Initiatives in Tourism:

Hotels and Accommodations: Many hotels are committed to eliminating single-use plastic products such as straws, water bottles, and toiletries. They also offer the use of refillable soap and shampoo dispensers, compostable tableware, and cloth bags for guests.

Restaurants and Cafés: Plastic straws, cutlery, and containers are being replaced with biodegradable alternatives.

Activities and Excursions: Excursions and activities that do not generate plastic waste are being offered, promoting respect for nature and wildlife. Additionally, beach clean-up events are often organized to involve tourists in environmental conservation.

Awareness Campaigns: Providing tourists with information about the importance of reducing plastic use and how they can contribute during their stay. Working together with local governments and non-governmental organizations to reinforce plastic reduction policies.

The “Plastic Free July” campaign invites everyone to participate and share their experiences on social media using the hashtag #PlasticFreeJuly. Together, we can create a movement that inspires lasting change towards a more sustainable future.

“Sustainable tourism is not just a trend, but a shared responsibility. During ‘Plastic Free July,’ every traveler and business has the opportunity to make a difference. By adopting sustainable practices and reducing the use of plastics, we not only protect our destinations but also strengthen the connection with travelers who value environmental commitment. It’s a marketing strategy that benefits both the planet and businesses equally,” says Elsa Petersen, CEO & Founder of EM Marketing & Communication.