In EM Marketing & Communication, we participated in the World Travel Market Latin America 2024 in Sao Paulo (WTM), the leading global event for the travel and tourism industry in Latin America. As an allied member of #CTO and represented by our CEO & Founder, Elsa Petersen, we supported InterCaribbean Airways in its trade mission.
Alongside Trevor Sadler, CEO of InterCaribbean Airways, and Carolina Torres, International Marketing Coordinator, we met with various sector stakeholders to continue working on providing the best connections in the Caribbean. With a new hub in Barbados, the airline will connect several destinations with the north of Brazil, facilitating access from South America to destinations like Barbados, Antigua and Barbuda, St. Kitts and Nevis, St. Vincent, Dominica, St. Lucia, Grenada, and Guyana, also offering quick connections with the rest of the flight network and Caribbean destinations.
“We aim to create a connected Caribbean. Many countries lacked air connections, and over the years, we were able to create our network and replicate the concept in many places,” exclaimed Trevor Sadler, CEO of InterCaribbean Airways.
“This is our first time here at the WTM in Brazil. For this market, InterCaribbean is not very well known, but it is actually an airline that has been operating for 32 years. InterCaribbean has daily flights and connecting flights in most Caribbean islands, currently covering 22 destinations in 17 countries. For this event, we have not only managed to make deals and introduce ourselves within the travel agent community, but there is also the opportunity to make agreements with airlines currently operating in the region, to be able to offer connecting flights along with our flights within the Caribbean,” stated Carolina Torres, Marketing Coordinator for InterCaribbean Airways.
“It is an honor to accompany InterCaribbean on this occasion, and it is also extremely important for us at EM to be present at events of this magnitude, as exhibitors and travel agents from all over the world attend, allowing us to create links to continue growing in the sector,” concluded Elsa Petersen, CEO & Founder of EM Marketing & Communication.